Don’t read
the Reading Eagle to learn about important local stuff? Do you instead get your
local news from WFMZ, the television station?
Here is a clear, brief and funny article about how silly so much TV news is. As Jeff
Jarvis describes it, you wonder how professionals could seriously behave like
this.
The Eagle has
had two good stories this week. One focused on the need for bilingual police officers in Reading.
I think the reporter could have given Chief Heim a little
more space to explain how hard is it to attract qualified minority employees to
a podunk like Reading, a problem the newsroom has grappled with.
The other explained
how the bad weather has diminished the supply of blood.
It’s funny,
though, that the Eagle included the website addresses for the Red Cross -- giveapint.org
and redcrossblood.org – but didn’t insert the links. What, are we supposed to
cut and paste them? Including obvious links in your text is Web Management 101,
and the omission suggests the Eagle leaders would be happy if this whole
Internet thing just stopped.
Mike Urban
is a really smart, hardworking, insightful reporter and a very strong, clear
writer. I wish he wrote about more substantive matters.
I hope the
reporters – who are out on the streets developing contacts and sources – choose
their own stories. It would be sad if all the stories were simply assigned by
editors who think they know what needs covering.
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